How long do fresh flowers last?

A fresh arrangement from our studio stays beautiful for seven to fourteen days. Where it lands in that range depends on the flowers in it and on where you keep it.

Why arrangements in floral foam last

Our stems are set in water-holding floral foam, not loose in a vase. The foam keeps water at every stem, so there is nothing to trim and no water to change. It only needs topping up.

Four things that keep them fresh longer

1. Every day or two, gently part the blooms in the center and pour in about half a cup of cold filtered water in a thin stream.
2. Keep the arrangement out of direct midday Florida sun.
3. Keep it away from air conditioning vents and drafts.
4. Keep it away from fruit: bananas, pears and apples give off ethylene gas, which ages the petals sooner.

For the full routine, see our flower care guide. Looking for an arrangement that lasts? Start with our velvet flower boxes or the whole catalog.